Interior Fit‑out Brand for Sale: Shopify Store, Marketplaces, Eastern Europe Fulfilment

Through the platform shopanbieter.de (operator: Marcedo GmbH), a private label founded in 2020 for wall coverings and accessories is being offered for sale. The business model relies on a Shopify online store and listings on Amazon, Otto and Etsy. Sales are split 35% to the own shop and 65% to the marketplaces. Production and shipping are handled via a supplier network in Eastern Europe; standard and custom orders are shipped directly to end customers with a delivery time of three to five business days.

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Technical Foundations and Interfaces

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The sale includes the brand rights for Germany, GTIN numbers (EAN), brand domains, the Shopify account together with existing SEO rankings (primary keywords ranking 1 to 3 on Google), the Amazon listings with over 750 product reviews, the Etsy store with more than 3,250 orders and 380 reviews, as well as the social‑media channels (Instagram, Facebook, together over 7,000 followers). It also comprises customer data, marketing material, product images, concepts for assortment expansion and the existing supplier and fulfilment network. An inventory valued at roughly 25,000 Euro can be taken over on request.

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Operational control is largely automated. According to the seller, the workload corresponds to roughly one employee working 20 hours per week. The model can be run from any location. SEO and SEA (Google Ads) are handled by an agency; performance marketing on Facebook, Instagram and Google has been barely run in the past twelve months, which the seller positions as a growth lever.

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Revenue Development and Profitability

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Year	Revenue (net)	EBITDA Margin (incl. CEO salary)
2022	630,000 Euro	25%
2023	969,000 Euro	25%
2024	642,000 Euro	25%

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The revenue decline in 2024 compared with the previous year is not explained in the prospectus. The note about missing marketing activities over the past twelve months suggests a link. The EBITDA margin of 25% is presented as stable across all three years; it already includes a CEO salary.

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Acquisition Effort and Migration Risks

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A buyer will face the following operational questions:

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• Shop system: The store runs on Shopify. A platform change is not planned but technically possible. Existing SEO rankings and pixel data must be preserved in a relaunch.
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• Marketplace accounts: Amazon, Otto and Etsy seller accounts are not automatically transferable. Amazon typically requires a change‑of‑ownership verification of the new legal entity. Otto and Etsy have their own processes. The seller offers a structured handover; details are subject to negotiation.
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• Fulfilment: Direct shipping from Eastern Europe operates through existing supplier contracts. These are tied to the brand, not to the legal entity. Changing the contracting party requires supplier consent. Delivery times of three to five business days, even for custom orders, assume that production capacity remains intact.
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• Personnel: Currently one employee (20 hrs/week) plus an agency for SEO/SEA. The employee’s transfer is optional. The buyer must decide whether to take over operational control themselves or build a team.
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• Marketing: The agency contracts for SEO and SEA are transferable. Performance marketing (Meta, Google) must be re‑established, as it has not been run recently. This entails cost and learning‑curve risks.
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Cost Structure and Open Questions

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No purchase price is disclosed in the prospectus. Marcedo GmbH states that it operates on a 100% success‑based compensation model. In addition to the purchase price, the buyer will incur:

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• Potential inventory takeover (approx. 25,000 Euro)
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• Assumption of ongoing agency costs (SEO, SEA)
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• Setup of performance marketing (budget unclear)
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• Legal counsel for asset‑deal vs. share‑deal, brand transfer, marketplace account handover
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• Potential adjustments to Shopify theme, apps, tracking for strategic repositioning
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The editorial team of shopanbieter.de notes that the information has not been verified and the publication does not constitute a recommendation. Interested parties are asked to contact [email protected] with full contact details and a brief company profile.

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For e‑commerce decision‑makers, the offer means a functional multichannel setup with a Shopify core, strong marketplace dependence (65%), stable margin, but declining 2024 revenue and an undisclosed purchase price. Due diligence must determine whether the revenue drop is structural or marketing‑related, whether supplier contracts can be transferred securely under a purchase agreement, and how the marketplace accounts can be transferred in compliance with the law.