Edition 28.08.2026
Euro Gazette

Trade press for commerce and distribution · Europe

Sections

Trade

Wholesale, distribution and route-to-market structures.

Trade··Annika Vogt

Product tags on YouTube: How a 110 % click boost could reshape the affiliate business of German merchants

A global YouTube experiment from July 2026 showed that videos that rely solely on product tags generate more than twice as many clicks as videos that only include description links. The finding forms the basis for the new YouTube Shopping Affiliate program in Germany and could sustainably influence the sales strategy of retailers such as OTTO, Thalia and Kaufland.